Construction Interior Arts Consultation
A Unique Sales and Marketing Strategy: Elevating Property Appeal through Artful Interiors
Typically, developers focus on premium interiors to drive property sales, but this conventional approach often forces buyers to renovate their interiors after an average of 7 to 10 years. Breaking away from this inefficient model, an innovative strategy integrates artist management firms into the early stages of development, providing interior design consultation. By incorporating original artworks from promising artists into the interiors, this approach not only appeals to “artsumers” (art + consumers) with a strong preference for culture and art but also enhances sales performance and demand.
Moreover, if the artist’s value appreciates over time, buyers can anticipate substantial financial returns from the included artworks, often after a decade. This creates a unique proposition, offering a level of differentiation far beyond standard property sales, while simultaneously elevating the artist’s career and the property’s overall cultural prestige.
Objective Reasons Why Artful Interiors Enhance Property Sales Rates
In the past three years, the size of the domestic art market has more than tripled due to the explosive investment in culture and art by the MZ generation. Unlike in the past, this sensuous cultural enjoyment of the MZ generation, which appears in the consumer market, is a phenomenon that stands out not only in the interior market but also in most industries, and design and art are now becoming essential, not recommended by anyone. As art is displayed in the lobby of the company and hotel, and many artists' works are taken in restaurants and general commercial facilities as well as resorts and residential complexes, the dignity of the city is now changing in Korea, and behind the scenes are our artists who are shining K-art. Therefore, please share the art interior that we recommend, not just investment, but a key strategy to increase the sale rate.
Art-Integrated Interiors: The Beginning of a New Era in Architectural Innovation
The paradigm of architectural interior design is changing. Ordinary architecture and interiors are gradually disappearing, design architecture and interiors with stories and themes are taking over the city, and consumers' deep reactions to buildings that go with nature have made interior design more important, and the developer must respond quickly to these changes in consumer trends.
